Brand Evolution Specialists
Who Make Your Brand Come Alive
We took our own agency through the same process we take our clients through. It helped us simplify our offerings, focus on what we excel at, and collaborate with experts in the areas we don't. What separates us from other agencies is that we focus on everything that comes before all of those outbound marketing services (design, retention marketing, social, email, lead generation, etc). We have partner specialists who excel in those areas and we're happy to make an introduction.
But if you're wondering why you feel stuck, like your marketing isn't as effective as you'd like it to be, let's take a look at your hurdles together.
CLARITY = AN EXPERIENCE
We believe that your brand is meant to be experienced. Yes, EXPERIENCED.
Everyday we see incredible companies passively watch from the sidelines as opportunity after opportunity comes and goes. They miss these opportunities because no one has shown them how to make their brand come alive.
Mission and vision statements can serve their purpose, but at ECI, we believe in a different philosophy. When you have clarity on the ONE word that's at the core of everything you do, you've hit peak momentum.
Clarity = Understanding. When your audience understands, they connect. When they connect, they feel. When they feel, they engage. All of that wrapped together provides them a total brand experience they've never had before.
Emblem's Four Pillars
Every company has a single word that is the essence of their brand. Ours is ALIVE.
From that single word, they have four pillars that will support every direction with their marketing, messaging, and communication.
EXPERIENCE
Your brand needs to be an experience. It's all of the senses. It's expectations, values, and consistency. Where are all of your touchpoints and are they human interactions? When we connect with an actual experience, we share it with as many people as we can. The truth is, most companies are very passive and hands-off.
MEMORABLE
Say it with us. Ads and campaigns. There's a reason taglines work. Pick any major insurance company. Chances are you can remember exactly who they are based on their commercials or ads. Even small businesses and solopreneurs can take the same approach. You might not have the same budget, but we'll guide you on how to turn your marketing into more of an advertising approach. Simple and repeatable.
OPPOSITE
We look to do what no one else is doing. That's the fastest way to distinguish yourself from everyone else. Being a bit provocative, playful, or animated is the opposite of most companies. You can create a separation from your industry using our SMART campaign model.
SIGNIFICANCE
What you're selling matters. It matters to your customers and it matters to your employees. Too often, marketing falls into a trap of constant discounts, grab bag posts, and skippable content. Emotion plays a large role in selling. We'll help you give your content more meaning and customers will gladly pay more when they know what they're getting is worth it.
STAND OUT
NewCastle Loans
“The big seller for us was that the angle of the story was not what we anticipated. In a very regulated industry, this story stood out, sounds sincere, and is vastly different than what our competitors are doing....
Since the focus was about what our actual story is rather than what the rest of the industry is doing, it made the decision to go with Emblem easy."
GET EMOTIONAL
Wealth Wisdom Financial
"Emblem does a great job pulling out the emotions we want our clients to both feel after our connection and how they are feeling before they connect with us.
We recommend Emblem for anyone who is not only trying to figure out their audience but who really wants to step into their clients shoes."
BE UNIQUE
Ohio Medical
“Emblem is a delight to work with! They are conscientious, professional, customer-focused, and extremely talented.
We were impressed with the way Emblem took the time to understand our company, our products, our customers, and our project needs in order to recommend the best solution for us."
Services
ECI is the next step in your brand evolution. We're not marketers - we simply make your marketing more effective. That could be external marketing (if you're trying to grow your visibility, sales, and profits) or internal marketing (if you're trying to grow your team or culture).
Together, we'll simplify and clarify who you are - and we'll have a blast doing it! Business should be as exciting as it is stressful, so it's okay to have some fun along the way! What you're not saying is just as important as what you are saying.
Our services work best with courageous, spirited brands who don't want to blend in. They are ready to take optimistic risks, be borderline provocative, or display their animated, playful side.
ECI helps you transform into a less subdued, more realistic version of YOU.
Brands We've Helped Come Alive
Emblem in a nutshell
What started as video careers turned into a love and passion for sharing stories that matter. Over the past 15 years, through our projects and from watching competitors' videos, we've been able to reverse engineer what's worked and what hasn't. That thought process has helped us develop our own programs and methodology for staying on track with messaging and brand identity. The biggest culprit to a non-cohesive brand is the "me mentality" syndrome. We see it in videos, in social posts, in web copy, in marketing collateral, and at networking events. What we've found to be the most effective way to helping companies get more traction with content engagement and brand interaction, is to reposition every decision as an experience. That focus will invite new ideas, develop creativity, and still stay true to who the brand really is.
So that's who we are. We help companies come alive - not by reinventing the brand - but enhancing it. By creating experiences every chance they can, their identity, their content, their interviews, their media, their interactions... all of it becomes stronger.