Brand Evolution Specialists
Adding the energy and life into frustrated companies struggling
with communicating their value, standing out, or building loyalty
CLARITY = AN EXPERIENCE
We believe that your brand is meant to be experienced. Yes, EXPERIENCED.
Everyday we see incredible companies passively watch from the sidelines as opportunity after opportunity comes and goes. They miss these opportunities because no one has shown them how to bring their brand alive.
Mission and vision statements can serve their purpose, but at ECI, we believe in a different philosophy. When you have clarity on the ONE word that's at the core of everything you do, you've hit peak momentum.
Clarity = Understanding. When they understand, they connect. When they connect, they feel. When they feel, they engage. All of that wrapped together provides them a total brand experience they've never had before.
STAND OUT
NewCastle Loans
“The big seller for us was that the angle of the story was not what we anticipated. In a very regulated industry, this story stood out, sounds sincere, and is vastly different than what our competitors are doing....
Since the focus was about what our actual story is rather than what the rest of the industry is doing, it made the decision to go with Emblem easy."
GET EMOTIONAL
Wealth Wisdom Financial
"Emblem does a great job pulling out the emotions we want our clients to both feel after our connection and how they are feeling before they connect with us.
We recommend Emblem for anyone who is not only trying to figure out their audience but who really wants to step into their clients shoes."
BE UNIQUE
Ohio Medical
“Emblem is a delight to work with! They are conscientious, professional, customer-focused, and extremely talented.
We were impressed with the way Emblem took the time to understand our company, our products, our customers, and our project needs in order to recommend the best solution for us."
Services
ECI is the next step in your brand evolution. We're not marketers - we simply make your marketing more effective. That could be external marketing (if you're trying to grow your visibility, sales, and profits) or internal marketing (if you're trying to grow your team or culture).
Together, we'll simplify and clarify who you are - and we'll have a blast doing it! Business should be as exciting as it is stressful, so it's okay to have some fun along the way! What you're not saying is just as important as what you are saying.
Our services work best with courageous, spirited brands who don't want to blend in. They are ready to take optimistic risks, be borderline provocative, or display their animated, playful side.
ECI helps you transform into a less subdued, more realistic version of YOU.
Brands We've Helped Come Alive
Emblem in a nutshell
What started as video careers turned into a love and passion for sharing stories that matter. Over the past 15 years, through our projects and from watching competitors' videos, we've been able to reverse engineer what's worked and what hasn't. That thought process has helped us develop our own programs and methodology for staying on track with messaging and brand identity. The biggest culprit to a non-cohesive brand is the "me mentality" syndrome. We see it in videos, in social posts, in web copy, in marketing collateral, and at networking events. What we've found to be the most effective way to helping companies get more traction with content engagement and brand interaction, is to reposition every decision as an experience. That focus will invite new ideas, develop creativity, and still stay true to who the brand really is.
So that's who we are. We help companies come alive - not by reinventing the brand - but enhancing it. By creating experiences every chance they can, their identity, their content, their interviews, their media, their interactions... all of it becomes stronger.