Brand Evolution Packages
HUGE END OF YEAR SPECIAL: 25% off until 2025!
Brand Identity, Positioning, Communications, and Video: The 4 services we do EXTREMELY WELL.
Where most branding companies start from a design perspective, we approach it differently. With over 20 years in the video world, we're experts at getting to the heart of messaging quickly. We've seen and heard how people describe the brands they work for or run, and many times what they share is not exactly how the brand is perceived. There is a disconnect between what is said and what their audience is feeling. What we excel at is getting around standard answers, industry jargon, and planned soundbites to discovering what's NOT being said and using that to your advantage.
If you want to stand out, you'll have to do what your competitors aren't doing. That's where we come in.
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We believe in partnerships, not sales. All of our packages come with interest-free payment plans, a profit-return guarantee, and a free professional video that'll show off your new direction.
Brand Identity
Who are you? Why should buyers choose you? What should they feel when they see or hear your name?
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Brand identity is much more than just pretty colors and an updated logo. It's what makes you unique. It's your brand voice. It's that ONE singular word that is the centerpiece of how, why, and what they experience when interacting with your brand.
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In a nutshell, it's clarity and alignment.​
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What you'll get with your evolved brand identity:
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Differentiator power statement
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Emblemmatic brand word
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Brand voice (full breakdown with tone, words to use/not use, etc)
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PRO and CON character visuals to help your brand voice stay in alignment
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Updated logo designs, color palette, typography, and style guides also available if needed​
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Free video included: Animated logo reveal to use for all of your videos or media efforts ($1,000 to $1,500 value)
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BONUS: We'll create 3 writing samples with your new brand voice to use for web, social, or press releases
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$9,750* (w/o designs)
*Normally $13,000
$12,750* (w/ designs)
*Normally $17,000
Brand Communications
How are you getting the word out there? Who's responding to your messages? How often are you getting reviews, testimonials, and referrals?
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Communications can be a very loaded word without much depth so we've really designed this package to tackle every area; both internally and externally. Remember - your team can help spread the word as well!
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What you'll get with your evolved brand communications:
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Customer Relationships Summary​
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Channels Summary & Strategy
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Content Summary & Strategy
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Video Summary & Strategy
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12 Monthly Evolution Meetings to keep everything on track or adjust as needed
*Marketing services not included and are an additional a la carte expense (coordinated with our marketing partners)
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Free video included: 60 second marketing video with Call-to-Action for a specific channel - perfect for trade booths or driving social network followers/subscribers ($1,500 to $2,000 value)
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BONUS: Personalized training on video equipment or platforms for you or your staff
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$10,500*
*Normally $14,000
Brand Videos
Have you ever paid for a video and hoped it would do more for you?! That's the exact issue that made us expand into the full branding side. We have been hired again and again to "fix" or recreate existing videos because the first versions sat online without any momentum. Video professionals can shoot some amazing footage but pretty camera shots can't sell a vision by themselves. A lack of training or experience in messaging and the branding side of video is unfortunately very common.
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A few examples of how your videos can get more engagement:
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Splitting a single video into multiple videos with direct CTAs
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Changing the focus from the past to the future of the company
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Taking an advertising approach from the beginning
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Crafting the story to be played without sound
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Setting up your social platforms to support a video show, rather than just a channel
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TBD Upon Discussion
Brand Positioning
If your prospective buyers were shown your website without your company name, logo, or tagline, would they be able to tell you apart from your competitors? Or are you just another provider?
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A powerful positioning evolution needs to be more than just a few changes to the words on your site. It's got to be an entire business shift that your sales and marketing efforts support. This is where you attack from a new angle.
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What you'll get with your evolved brand position:
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Market research summary
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SWOT Analysis
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45 to 180 degree angle positioning statement
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Fully defined Primary Target Market
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Secondary Target Market 1
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Secondary Target Market 2
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3 Year Goals and Outcomes with new positioning roadmap
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Alliances Summary & Strategy
Free video included: 30 second hype video used to highlight your new market position ($2,000 to $3,000 value)
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BONUS: Introductions to at least 3 target market connections or alliances
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$15,000*
*Normally $20,000​
COMPLETE Evolution Package
Perfect for companies that are fully committed to standing out, hitting the market from a unique angle, and earning double their brand evolution investment.
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When you sign up for the Complete Evolution Package, you're getting a dedicated partner who is there for you, making sure you earn $100,000+ in sales from your $50,000 investment.
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What you'll get with your evolved brand:
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Brand Identity package
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Brand Position package
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Brand Communications package
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Free videos included: Animated logo reveal, PLUS choose between brand story, testimonials, or social short stories ($4,000 to $6,000 value)
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BONUS 1: 10% off any a la carte service
BONUS 2: We'll write your brand story ($3,000 value)
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$37,500*
*Normally $50,000
A La Carte Services
Sometimes you have an incredible team supporting you, but there is an area or two that could use an outside vision or expertise. This is where our a la carte services come into play. Evolving your brand one area at a time.
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A la carte services currently available:
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Customer Research/Development
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Design Services
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Central Brand Story
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Writing & Storytelling Services
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Visual Content Creation Services
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Audio Content Creation Services
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Marketing & Advertising Services*
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*Marketing services are coordinated with our marketing partners depending on areas of need. We have partners in TV, radio, web, and social.
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TBD Upon Discussion